PROJECTS
Projects
Project 1: Alsaif Perfumes (2022)
Digital marketing strategy
Copywriting & Storytelling
Digital marketing performance
about this project
This project was particularly exciting because the client gave me as a freelancer the full authority to run their marketing activities.
When the client approached, they had little presence online.
They wanted to penetrate the online e-commerce while still driving customers to their branches.
How it worked
Digital marketing strategy
The first step was building their
digital marketing strategy to chose how the brand will act and appear
online.
Change their e-commerce
Moved the client to an out-of-the-box e-commerce platform so they can start
selling immediately. They had stagnant efforts with a custom platform earlier that halted their
online selling
Project 2: Tawuniya's COVID-19 insurance (2021)
Copywriting & Storytelling
Digital marketing performance
about this project
Prior to launching the newest insurance product, I was tasked with promoting the product online. I went with the organic route and made the page SEO friendly.
I spent time analyzing the online audience search patterns on COVID and traveling before starting to work on the content of the page.
How it worked
Build the page content structre
The first step was deciding the content structure to combine both
SEO standards and information for visitors.
Write long form content
Next step was writing a long form piece of content that had all the information for the product and all questions about it answered in it